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April 21, 2026
·
Singapore
Developing a PageRank for GEO/AEO.
Learn how to track AI traffic, index and crawl content effectively. This talk shares a weekend project demonstrating practical techniques for AI-driven content strategies.
Overview
Sharing a weekend project on how to track AI traffic + create content the gets indexed + crawled!
Links
Inflect provides a measurement layer for tracking AI-driven traffic, citation attribution, and visibility across 14+ generative answer engines.
Tech stack
- PageRankAn algorithm that quantifies a web page's global importance by recursively analyzing the quantity and quality of its incoming hyperlinks.PageRank: the foundational Google algorithm, developed by co-founders Larry Page and Sergey Brin at Stanford in 1998 (The PageRank Citation Ranking: Bringing Order to the Web). The core concept models a 'random surfer' who follows links, assigning a probability distribution to all pages on the web: this probability is the page's rank. A page's score is weighted by the rank of the pages linking to it, meaning a single link from a high-authority source (e.g., a PageRank 8/10 site) transfers more 'link equity' than multiple links from low-authority sources (e.g., a PageRank 2/10 site). While PageRank is now one of over 200 ranking factors, its link-analysis principles remain central to modern search engine optimization (SEO).
- AIAI: The computational system driving human-level problem-solving (e.g., GPT-4, AlphaGo), actively transforming sectors like healthcare and finance with predictive analytics.Artificial Intelligence (AI) is the system's ability to simulate human cognitive functions: learning, problem-solving, and decision-making. Key models like OpenAI's GPT-4 and Google DeepMind's AlphaGo demonstrate rapid capability expansion across diverse domains. This technology is actively deploying across critical sectors: healthcare uses AI for diagnostic image analysis (often achieving 90%+ accuracy), finance employs it for real-time fraud detection, and autonomous vehicles (Level 4) rely on its processing power. Global investment validates this impact: the AI market is projected to exceed $1.8 trillion by 2030 (a clear indicator of scale). Focus now shifts to responsible scaling and robust governance (e.g., data privacy, bias mitigation) to manage widespread integration.
- GEO algorithms
- AEO algorithms
- Web CrawlingAn Internet bot (spider) that systematically browses the World Wide Web to index content and gather data for search engine databases.Web crawling is the systematic discovery and collection of data across the World Wide Web, executed by automated programs known as spiders or bots. Major search engines deploy proprietary crawlers, such as Googlebot and Bingbot, which begin with a seed list of URLs and recursively follow hyperlinks to process billions of pages. The primary directive is to download page content and metadata for indexing, which forms the core foundation of a search engine's database. Crawlers adhere to a 'politeness policy,' checking the `robots.txt` file on each domain to respect site owner directives and manage server load, ensuring efficient data harvesting without overwhelming the target system. This process is non-negotiable for maintaining a current, searchable index of the web's vast information landscape.
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